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12 Brilliant Ways To Save Time on Social Media
How much time do you spend on social media every week? An hour? Four hours? Forty? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from...
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Microsoft Dynamics CRM 2016 Social Features Updates
In the upcoming release of Microsoft Dynamics CRM 2016 (scheduled for Q4) there are several updates across the product components. In the Social Features area of MSCRM, there will be updates to several...
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Why Alibaba's social media engagement strategy paid off
Marketers want to achieve two things: target consumers who are interested in their products and drive sales. But… Sign in for existing members Step 2 of 2: By submitting your email address, you agree...
View Article7 Ways B2Bers Can Rock Lead Gen Via Social Media
3) Participate on industry forums. Quora and other mainstream Q&A sites are good, but some industries and areas of expertise are so specialized that a general business site won’t help you attract...
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How does social customer service affect contact centers?
While traditional customer service often takes place over the phone between customers and agents, social customer… Sign in for existing members Step 2 of 2: By submitting your email address, you agree...
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IBM Expands Social Business Capabilities
IBM on Monday announced new capabilities for its Connections business social network platform. The functions will let users do the following: Customize communities by role or function through new page...
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Microsoft Social Engagement – How to Gain Insight & Engage Customers
With integrated social marketing predicted to be one of the main trends for 2016 Microsoft has recently extended the capabilities of its Social Engagement platform. Microsoft Social Engagement puts...
View Article#SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
3. Look for Ways to Repurpose Older Content Another noteworthy ad from Sunday’s game came from Doritos – tamer than others they’ve offered in Super Bowls previous, but no less shareable: a couple...
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How Smart People Do Social Selling
If you want to start performing like a top social seller, either make a self-improvement project out of learning social media, or start pressing your company to bring in some social media training. 3)...
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The State of Social Media Engagement and 3 Proven Ways to Boost It
If the spreadsheet project seems daunting, there is a shortcut. Especially for your Facebook posts. BuzzSumo has a new tool called SumoRank that will give you a great view of which attributes are...
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Social monitoring tools sputter, despite potential
Social media monitoring started off big, then failed to deliver on its promise. It wasn’t for lack of potential… Sign in for existing members Step 2 of 2: By submitting your email address, you agree to...
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Political Social Media Outreach: What B2B Marketers Can Learn
In order for B2B brands to replicate this approach in their own communications, organizations must put a lot of thought and research into their ideal buyers. These things might include their titles,...
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Mobile, social CRM table stakes for customer engagement strategy
Using CRM systems as part of a customer engagement strategy has become table stakes for companies to compete today. These technologies allow companies to communicate with, track, analyze and manage...
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Monday Media Madness! Added Media and Other New Features in Microsoft Social...
What we can’t capture in words, we can sometimes convey through imagery. Now, in Microsoft Social Engagement (MSE), we can do both! Along with a slew of other product enhancements that have been...
View ArticleChinese Campus Social Networking App Gains Investment
Facebook began as a campus-wide social network for students, and a newly-invested business in China is claiming a similar origin story. Campus social software and app company tataUFO announced that...
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Customer engagement strategies hinge on social media savvy
NEW YORK — There’s no doubt social media plays an increasingly important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. Figuring...
View ArticleJesse Williams Sets Social Media On Fire With His BET Humanitarian Award Speech
Actor and activist Jesse Williams is this year’s recipient of the BET Humanitarian Award, and his beautifully eloquent, honest and sobering speech was so moving, it became an instant trending topic....
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Using social media so your brand awareness strategy strikes it hot
Social media has become an important facet of companies’ brand awareness strategies. Social networks like Twitter,… LinkedIn, Facebook, Instagram and Snapchat provide visibility for celebrities and...
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Should Social Marketing Still Get Your Vote?
My point of view to this important question is an emphatic “NO*.” But please, indulge me for a couple of minutes as I explain that little asterisk I put next to my answer. First, let me start by...
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The biggest secret in social: Brand communities are everywhere
The stream of guest posts by erudite authors continues to flow. This one is by Joe Cothrel, the Chief Community Officer of Lithium Technologies, which as you may know is one of my CRM Watchlist Elite...
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